Nike Golf’s current online ad campaign features the slogan (formula) “8>9”, representing the challenge that Nike’s new SQ DYMO STR8-FIT driver is longer than the TaylorMade R9. Effective marketing by Nike Golf (again) indeed.
Last week I also picked up on a Twitter thread – looks like the STR8-FIT 8>9 Challenge is being reported on Twitter also. Follow the hashtag #8>9 to see user tweets about the STR8-FIT 8>9 Challenge.
We’ll be following this topic on Twitter in weeks to come and we’ll do another blog post when there’s more to report.In the meantime, do you own the STR8-FIT driver? Let us know what you think of it or the STR8-FIT Challenge with a comment below.