UPDATE 11.2.09: The 100 quantity limited edition release of the Nike METHOD putter sold out quickly today. After 1 hour and 37 minutes, Nike Golf tweeted that there were only 14 putters left, and an hour and 10 minutes after that the remaining 14 were sold out (2 hours 47 minutes total). This is a good indicator of the interest in this new putter and the technology that helped win two majors and is in many Nike Golf athletes’ bags — including John Cook’s, who won the Charles Schwab Cup Championship just yesterday.
I’ll keep you posted on this blog as to the official release of the Nike METHOD putter, expected on February 1, 2010, and any related developments that come up before then.
UPDATE 10.31.09: Very cool video showing METHOD putter production and Nike Golf athletes discussing the technology and its benefits:
UPDATE 10.30.09: The limited edition Nike METHOD putter will go on sale Monday November 2, 2009 at 12:01 p.m. EST. The quantity released will be limited to 100, price is $499 and it will be available at www.nikestore.com. Nike Golf tweeted out these photos photos of the custom box that will be used to package the limited edition Nike METHOD putter (click photos to enlarge):
Nike Golf’s Highly Anticipated METHOD Putter Becomes Available in Limited Quantities for a Limited Time Prior to its Official Launch
The new Nike Golf METHOD putter that has generated so much buzz and curiosity, particularly after having been used to win two major championship titles this summer, will be made available to consumers online in limited quantities beginning at 12:01 p.m. EST on Monday, November 2, 2009.
Consumers will be able to get a customized and personalized version of the winning Nike METHOD putter in their hands before its official launch on February 1, 2010, by being among the first limited number to order online at www.nikestore.com starting on November 2 until November 30, 2009 (or while the limited quantities are in stock). When ordering, consumers will experience first-class treatment starting with a Nike Concierge from Nike’s World Headquarters in Beaverton, Oregon.
The Nike Concierge will forward each consumer’s individual specifications, including lie angle and putter length to The OVEN, Nike Golf’s R&D facility in Fort Worth, Texas. The Nike OVEN is the location where the clubs are made for all of the Nike Golf athletes on Tour. Each custom putter will be carefully built by the same people who build clubs for the number one player in the world, Tiger Woods, as well as Paul Casey, Stewart Cink, Lucas Glover, Anthony Kim, Justin Leonard and Simon Dyson – all Nike athletes and all ranked within the top 50 in the world.
Here’s what the consumer will get with the special limited edition METHOD putter:
- Each putter will be carved with two initials or numerals provided by the consumer.
- Each putter will be made to the desired specifications of the consumer, including lie angle and putter length.
- The consumer will get special one-on-one attention from Nike’s Concierge including regular communication with a status report on development of their putter.
- The custom-made, one-of-a-kind METHOD putter will be shipped in a special box within three-weeks.
- The consumer will also receive a certificate signed by Tom Stites, Nike Golf’s Director of Club Creation and the actual club builder at The OVEN, who personally built the putter to the specifications ordered.
The Nike METHOD putter represents the emergence of yet another ground breaking innovation from Nike Golf’s R&D center at The OVEN. The Nike METHOD follows on the same game-changing trail blazed by square drivers and adjustable drivers, which were also created and developed at Nike Golf’s Fort Worth based facility.
Inspired by the philosophy of the “scientific method,” the OVEN’s team of designers and engineers combined steel and polymer in multiple ways before discovering the unique polymetal groove technology. The revolutionary and visibly distinctive polymetal groove technology is influential in generating forward roll almost immediately after impact for the kind of accuracy and consistency that is demanded by Tour professionals. While most traditional steel faced putters start the ball with backspin causing the ball to initially bounce a little higher, the Nike polymetal groove technology starts the ball with forward spin to minimize bounce and keep the putts on line.
Nike athletes Lucas Glover and Stewart Cink both used the METHOD putter to win the 2009 U.S. Open and OPEN Championship, respectively.
Nike Golf’s limited edition Nike METHOD Putters will be available for $499.00 in the 001 (blade model). Five models will be available at golf retail on February 1, 2010. Those models are:
Blades: METHOD 001, METHOD 002, METHOD 003, METHOD 004
Mallet: METHOD 005
Editor’s Note: The post above is from a press release from Nike Golf.