It has been 20 years since the Nike Functional Innovative Technology (NikeFIT) program began, so this season, Nike Golf is celebrating the various NikeFIT innovations that have propelled the company to be #1 in golf apparel.
When Nike started NikeFIT, it has a goal of creating apparel that not only looked great, but performed as hard as their athletes do. Whether it was DRI-FIT, DRI-FIT UV, DRI-FIT Body Mapping or Nike Sphere Dry, Nike Golf has always made a commitment to incorporating new technologies into its apparel. This season, we see at least one of the technologies in every single piece of the collection.
To sum up the entire collection, I would say that consumers will definitely have a lot of options in 2011. Nike Golf’s most popular top, the UV Stretch Tech Solid Polo, will come in 20 different colors while the ever-popular Tech Core Stripe Polo will come in 21 different colors ranging from “Perfect Pink” to “Desert Orange”. Somewhere in the world Ian Poulter is going to be jealous.
Nike Golf has also taken a cue from consumers who wanted the swoosh back on the chest. Nike Golf enthusiasts will recall that the company removed the swoosh off the chest a number of years ago to allow more versatility in their polos (e.g. wear them to the office). However, now they offer pro-style polos on the Fashion Stitch Polo, the Modern Color Block Polo, and the Body Mapping Fade Stripe Polo. It appears though, that exact apparel engineered for the athletes themselves will continue to have both sleeve and chest swoosh logos as well as a more tailored fit. With all the customization that Nike Golf is offering this year (e.g. stamps on irons), perhaps they will sell limited edition tour specific polo editions.
But I digress, the Spring/Summer Men’s collection is sure to please. Like previous years, they will unveil new colors in a staged rollout so that every few months or so we will see new color schemes. Stripes are definitely in this year, and the options are nearly countless. My favorites however are the UV Texture Stripe Polo (Dri-FIT, UV, Stretch), the Ultra Stripe Polo (Dri-FIT, Stretch), and the Horizon Polo (Dri-FIT, Stretch) which has stripes just on the upper chest.
For pants, there’s a whole lot of plaid, but also new for the Spring/Summer collection is a new striped pant in grey or black with the v-notch hem at the bottom. I am definitely looking forward to those. There will also be a Tech Pant and a Modern Tech pant, the latter of which features a slimmer fit, similar to those worn by the European Athletes.
Since it is getting frigid up here in NYC, and I’ve just about stowed away my sticks, I thought I should also cover the Storm-Fit N-Destrukt Jacket and Pant – the latest in maximum durability for those who are braver than me and play in near freezing temperatures. With seam-sealed no sew technology, this is the most rain and wind proof outwear that Nike Golf has produced.
Be sure to check NGN soon for previews of the new women’s line and TW line.