Last Friday Nike Golf began teasing us with tweets about what looked like a new app they were getting ready to launch. Official details about this new app were released yesterday at a special launch event at Nike Golf’s R&D Facility The Oven in Fort Worth Texas. Yours truly was there in person, and here are the details.
After arriving at The Oven, and having a few hors d’oeuvres, the event began with a presentation about the new NG360 app (a full video of the entire presentation will be posted on NG Nation’s YouTube Channel very soon). Nike Golf’s U.S. Marketing Director Nate Randle kicked off the event with an overview of what we would experience in the presentation, then Nike Golf Digital Marketing Manager Brian Carter took it from there and gave us an overview of the app and its key features. The app is designed for players to improve their game on the course, on the range, in the gym and through the selection of equipment that is appropriate for them.
The NG360 app focuses four key areas of a players golf game:
The NG360 app features full scorekeeping capability for courses across the U.S., keeps track of stats and targets areas of a players game that can be improved. It also features awards that can be earned through the improvement of key stats, providing the player incentive to work on their game.
NG360 allows players to capture video of their swing and compare it to the swings of Nike Athletes. It also has the ability to draw lines on the video, enabling the player to mark body positions and angles in their swing that may need improvement. What makes this app different from other swing analysis apps I’ve seen is that players will also be able to receive personal coaching and feedback from Nike Swoosh Staff Members (who are PGA Teaching Pros) through a video swing analysis tool in the app.
NG360 includes a fitness section with exercise videos to help the player improve their games through strengthening and conditioning. But what takes this app to the next level is Nike Golf’s partnership with Gray Institute, who developed the NG360 Functional Performance System (FPS). This system is tailored to golf movements the body makes, and the stretching and strengthening exercises in the app focus on movements specific to the sport of golf.
The gear section includes product selections from the Nike Golf mobile site. Players will be able to receive recommendations for products that are appropriate to their games from Nike Swoosh Staff members. Players will also be able to upload their equipment setup in the “What’s in YOUR Bag?” section. The Gear section will be expanded in future versions of NG360.
After Brian gave us an intro to the App, Gary Gray of the Gray Institute took the stage to explain the the NG360 Functional Performance System and how the concepts of Applied Functional Science apply to golf. Gary explained how training using golf-specific movements makes the most sense for improving strength, stamina and flexibility in the sport of golf. This is the area that I think will set the NG360 app (and overall initiative) apart from any other golf game-improvement or training app on the market.
After the presentation we headed across to the building that houses the hitting bays, where we were joined by Nike Athlete Lucas Glover, his swing coach and Nike Swoosh Elite Staff member Mike Taylor, and his trainer Randy Myers. They began by running through the features of the “Swing” section of the app, using Lucas’ stats and video from an earlier session on the range viewed on an overhead monitor adjacent to one of the hitting bays. Mike spoke about how helpful the tools in NG360 are in analyzing a players swing, and using the diagnostic features makes identifying swing flaws and areas where improvement is needed much easier.
We then moved across the room to the “Body” area, where Lucas, Mike and Randy were joined by the Gray Institute’s Dr. Dave Tiberio. The group explained more about the Workout and Exercise features of the app, expanding on the concept of using golf-specific movements in the exercises, and stressing the importance of stretching in a golf-specific way. Dr. Tiberio added that the NG360 FPS is different because it takes an integrated approach to training the body — it works multiple areas of the body at the same time, and in the same positions the body is in during the golf swing. This is a more effective way to train, and saves time over exercising the body one specific area at a time.
When the Body segment was over, the team fielded several questions, and then Nate Randle wrapped up the presentation. The entire NG360 team did a great job explaining the features of the new app, and how the overall NG360 initiative can help golfers everywhere improve their games by tracking their stats, viewing their swings, conditioning their bodies (especially) and customizing their equipment. It sounds like this is just the beginning and there is much more to come in the NG360 app and initiative, so stay tuned in the coming months, we’ll keep you posted on all the latest NG360 news and developments right here on NG Nation.
After the presentation ended, we headed back to the main building for more drinks and delicious food provided by chef Tim Love of the Lonesome Dove restaurant. After chatting with the great folks from Nike Golf for a while, I had the great pleasure of meeting and talking with Nike Golf President Cindy Davis, which was a real highlight for me. I then grabbed a ride back to the hotel to rest up for my flight home the next morning.
Kudos to the NG360 development team for creating an app and an overall initiative that looks to become the leader in golf game improvement and training systems. With stats tracking, video tools, Nike Swoosh Staff feedback and recommendations, workouts and exercises featuring golf-specific movements and help with finding the right equipment for your game, the NG360 app is a very impressive package. It’s also pretty amazing that with all of these features the app is free.
For those of you wondering about availability, the NG360 app is available now in the U.S. for iPhone and iPad in the App Store on Apple.com, and currently the word is it will be available soon (within a few months most likely) for Android in the Android Market. No word yet on non-U.S. versions, but I’ll try to secure that info and post it here on the blog when I get it.
So if you’re in the U.S. and you have and iPhone or iPad, I highly recommend you check out the NG360 app today — you can find it at the link below.
NOTE: A full video of the entire presentation will be posted on NG Nation’s YouTube Channel soon.
Editor’s Note: Airfare to and accommodations for attending this event were provided to the author by Nike Golf.