Last week Nike Golf sent out a very cool mailing promoting the new TW’15 golf shoe. This was just the latest of a number of promotional mailings that they’ve used to promote new products over the last few years. I have been the lucky recipient of several of these promotional mailers, so I wanted to do a post that shows these awesome promotions in one place.
Here’s a quick history of Nike Golf promotional mailings since 2011 (click on the titles to go to the original posts about each promo):
2011 MASTERS BOX
This was the first promo box I received from Nike Golf, and it included a pair of limited edition Lunar Control golf shoes and two sleeves of limited edition 20XI balls, all contained in a beautifully-crafted limited edition presentation box.
2012 MASTERS BOX
This amazing promotion included a limited edition Method Concept putter, created in Masters colors with yellow and green grip, head components and matching headcover. It also included a pair of limited edition Lunar Control golf shoes and accompanying custom shoe bag, all enclosed in an impressive wood box with a translucent lid.
2012 TW’13 PROMO BOX
This beautiful promotional mailing was used to introduce the TW’13, and included a pair of TW’13’s enclosed in an amazingly engineered folding box with red leather cover, beautiful interior graphics, debossed cover graphics and a magnetic closure for the front panels.
2013 MASTERS BOXES
For the 2013 Masters, Nike Golf mixed things up a bit and sent out two separate promotional boxes, each with the polos that Tiger Woods and Rory McIlroy were scheduled to wear for all four days of the Masters Tournament.
Here’s is the Tiger Woods promo box:
And here is the Rory McIlroy promo box:
2014 MASTERS BOX
For the 2014 Masters, Nike Golf sent out a promotional box that included a Limited Edition pair of the Lunar Control 2 in white and green colorway, an Innovation Polo and an Innovation Woven Cover-Up. The custom white and green box with magnetic closure, green foil swoosh on the cover, green foil type on the inside of the lid, main compartment cover with green foil swoosh and divided main compartment all made for a very classy presentation.
2014 “DON’T SLEEP ON SUMMER” PROMOTION
Last summer Nike Golf sent out their “Don’t Sleep On Summer” promotion, which consisted of a Nike Departure 2 Roller carry-on bag filled with great Nike Golf products. Inside was a pair of their Lunar Waverly shoes, Ultra 2.0 Polo, Flat Front Tech Shorts, Verbiage Tee, Flex-Fit Tour Cap, Mavrk Sunglasses, RZN Black and RZN Platinum golf balls, ball marking tool with mini Sharpie pen, Nike towel and a roll of sports tape. Everything one would need for a great summer golf trip was in there, and it made for a great summer promotion.
2015 TW’15 PROMOTIONAL BOX
And finally, last week’s TW’15 promotional mailer consisted of a beautiful custom box with the TW logo and Flyweave mesh pattern on the cover, inside main compartment cover with copy card describing the TW’15, and the main compartment with foam liner that holds the pair of TW’15s in place. This was just another in a long line of beautiful promotional mailings that Nike Golf has crafted over the years.
Nike Golf does a truly outstanding job with its product promotions, as evidenced by the examples above. I can’t wait to see what their next promotional mailing will be, and what product it will be promoting!