Nike Golf Tells Golfers to Embrace Change
Nike Golf takes a humorous look at the factors golfers of all skill levels face when deciding to change their driver. Centered on the new Nike Vapor drivers, the 30-second television spot highlights the resistance to change and the process of constant improvement. Five Nike athletes – Rory McIlroy, Tiger Woods, Michelle Wie, Charles Barkley and Bo Jackson – appear in the spot while comedian Keegan-Michael Key provides the voiceover. When each athlete is asked about changing their driver, Key reminds them there is reason to upgrade, even if they have already achieved major success.
“’There’s always better’ is a very true statement,” McIlroy says. “It isn’t just in golf or in sports, it’s in anything. You can always get better, you can always improve.”
Athletes across each of the professional tours are playing the Nike Vapor drivers. A blend of three key technologies help improve golfers’ games:
- Nike’s new FlyBeam reinforced Covert Cavity Back design stiffens the back of the club
- A re-engineered Compression Channel accentuates the spring-like effect across the face to return energy to the golf ball
- FlexLoft 2 allows the athlete the functionality of five lofts and three face angles within 15 different settings
The clubs are currently available on nike.com and select retailers. The spot will air Feb. 26 on Golf Channel and Feb. 28 on ESPN.
Editor’s Note: The post above is from a press release from Nike Golf.