Okay, this may be a stretch, but I got to thinking after reading what NG Nations’s Damian Daniels found on Engadget.com today. Nike challenged 78 artists to “hack” a pair of its Air Max shoes, and Nick Marsh put the internal components of a Wii Balance Board in his.
Nike Golf already uses similar technology to test its shoe designs as seen in this video on their YouTube channel. But what if this kind of technology was made available to the average golfer by incorporating it into the shoe itself, where golfers could get feedback from the shoes they wear during practice or on the course, to see weight distribution and weight shift during the full swing, short game and putting? What if this data were transmitted via bluetooth (or downloaded later) to a mobile golf instruction application on your smartphone for instant feedback or later analysis? What if that app could signal when your weight distribution or weight shift is correct and when it’s not, and recommend drills to fix it? Maybe the technology is not in the shoe itself, but in a separate removable sock or insole that you buy (with the app included) separately from the shoe?
Maybe none of these ideas are actually feasible or practical, but it started me wondering where Nike Golf footwear and apparel technology might go in the future. The evolution and introduction of smart fabric and interactive textile (SFIT) technologies even further expands the possibilities. What applications could you envision coming from the incorporation of technology like this into Nike Golf footwear and apparel?